Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
Related items may be generated based on colors, sizes, styles, and a shopper’s purchase history. While software and scripts that “learn” shopping activity save a great deal of time, many solutions tend to stuff pages with irrelevant content. It’s vital to analyze how related items perform, and whether or not they help decrease bounce rates and boost conversions. You may be surprised that displaying recommendations — just for the sake of showing something — may be killing potential sales.
One of the best examples I’ve found when presenting alternate product selections is Ties.com. This site uses multiple ways of presenting similar items in up to three different blocks on the product page.
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